Rod Ricciardi: Creating Better Customer Service

Rod Ricciardi is a firm believer in creating the best customer service experience for every potential client. As a proven automotive industry professional, Rod Ricciardi truly understands how important the experience is, not only to the completion of a successful sale, but also to heightened customer retention. His hope is to provide every management and sales team with the tools they need to give the individual customer the most attentive service possible.

Rod Ricciardi has an abundance of experience leading dealership teams toward success. As a team leader throughout the course of his 20 year career, he believes that sales potential depends on the customer experience, and works towards instilling that same passion into his employees. Rod Ricciardi understands how to make a customer’s experience easier, faster and more productive, and has restructured organizations in way to places the customer at the center of company philosophy.

Customer service, as Rod Ricciardi knows, is much more than sharing than a sales pitch. It requires a concerted effort by the customer rep or sales professional to listen to the customer’s needs, and to provide every individual with the knowledge they need to make the decision that best meets their needs. Good customer service, believes Rod Ricciardi, involves anticipation by the sales professional; the ability to know what a customer may be looking for before directing them towards the product. This helps to improve customer satisfaction, address issues before they have the opportunity to grow, and create a better chance for the sale to succeed.