Rod Ricciardi consistently reminds others why he is one of the
best at running automobile dealerships.
In 2008, he was brought into the
struggling Bessemer Chrysler Dodge Jeep Ram Corp. in Bessemer, Alabama;
a challenge he had taken on with confidence and diligence.
While at Bessemer Chrysler Dodge Jeep Ram Corp., Rod Ricciardi
pursued the reconstruction of the dealership for over three years and overcame
multiple challenges that included a disorganized management structure and lack
of resources. He was able to turn around the dealership to achieve an
unprecedented leading rank in the Birmingham
district for retail sales volume. In 2008 and 2009 the dealership was ranked #1
in retail sales in the state of Alabama, and delivered an unprecedented 298%
Market Share Retail.
Another challenge that Rod Ricciardi faced while at
Bessemer Chrysler Dodge Jeep Ram Corp, was the inexperienced staff. He
restructured the staff while also hiring and training top-quality managers and
other personnel. While there he instituted a proactive culture supported by
processes for driving sales, customer service, and satisfaction. He also taught
the team to pursue solution-driven results while actively partnering with their
clients and prospective clients. Rod Ricciardi established marketing and
advertising plans while motivating the sales team to be proactive about
bringing business through the door.
Overall Rod Ricciardi revamped all of the operations of the
dealership and worked hard to create systems and processes that improved sales.
His team became known for their ability to
deliver top closing rates and greatly increase the average gross profits
of the dealership.
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