Rod Ricciardi in Automotive industry

Rod Ricciardi has spent twenty years in the automotive industry. Now he is determined to give back some of his contacts and knowledge by sharing it with young people.

During his career in the automotive industry, Rod Ricciardi has worked at dealerships for Ford Motors, Mitsubishi, and the Chrysler Corporation. He first demonstrated his skills as the General Sales Manager for Pete Ellis Auto Group in Anaheim, California, before moving on to his own Nissan, Olds, and Hyundai business in Oregon. In 1996 be became the General Sales Manager at Pistilli Ford in Paramus, New Jersey. Over a four years period he lifted monthly gross sales from $100,000 to $400,000, and boosted monthly car sales from eighty to 150 units. He also increased Pistilli Ford gross sales per unit by $2,700.

In 2000, Rod Ricciardi became the General Manager of Rockville Mitsubishi in Rockville, Maryland. He was recruited to the position by Herson’s Auto Group, and more than doubled the size of the dealership. Under his direction, Rockville Mitsubishi became the most profitable Mitsubishi dealership in the United States, ranking #1 in the northeast region, up from #51. Rod Ricciardi increased new car sales at Rockville Mitsubishi from 500 to 1,300 units per year, the top sales status in the entire country.

Rod Ricciardi is the founder of a nonprofit organization called Find A Dream in order to give back to the community. Find A Dream provides mentoring, guidance, resources, and a safe and supportive environment for young people. The organization partners with professionals to serve as role models, and is committed to delivering on its promise of positive change in young lives.