Rod Ricciardi Rescues Dealerships

Rod Ricciardi is a well-known expert of automobile dealer rescues. He has revived dealerships all across the country and found ways to make them profitable. One of the most-recent dealerships he turned around was Addy’s Harbor Dodge Corp. in Myrtle Beach, South Carolina. It was a single-point dodge store, which can often be the most-difficult stores to save.  A “single-point dealership” means that it only carries one brand. In this case, it is a Chrysler Dealership, and although Chrysler owns Jeep, Dodge, Ram, Chrysler and other brands, this dealership only sold the Dodge brand.

That did not stop Rod Ricciardi from making another incredible turnaround.  A large part of that success was restructuring operations and dividing its staff of 85 people across the five main departments: New Cars, Used Cars, Service, Parts, and Finance.

At Addy’s Harbor Dodge Corp, Rod Ricciardi reversed an average $100k monthly loss and achieved profitability with a $200k bottom line profit.  Rod Ricciardi also improved the sales average and delivered 300% MSR up from 60% MSR. For the first time, the store led the South East district of six states. It ranked among the top 20, and as high as number five in overall progress.

Rod Ricciardi also knows that media buying can really help or hinder business. He was able to gain a significant reduction of 45% on media rates through intelligent media buying, earning an exceptional return on investment. His ability to analyze cost efficiency while driving sales is unparalleled.