Rod Ricciardi’s Relationship with the DRG

Rod Ricciardi knows that one person cannot do everything. He understands that when you are trying to resurrect an underperforming automobile dealership that a general manager needs as much help as he can get. So hiring the right people plays a key role in that process.  Rod Ricciardi has referenced the Dealer Resource Group many times to help attain quality personnel for the dealerships he ran.

The Dealer Resource Group is a group of automotive industry experts. The group mostly focuses on staffing. They are one of the leading companies to provide a sales force for the auto industry. Utilizing what they call their “21st Century Sales Training Program," they get jobs posted and conduct screening interviews for the dealerships. Then the dealership can decide who it wants to hire. After those people are hired, Dealer Resource Group trainers like John Fuhrman will conduct a three-day training seminar. After two days for interviewing and three days for training, dealerships have a very well trained sales force delivered to them in less than a week.

Rod Ricciardi also understands that to be a top car dealer you will need to maintain your online presence and have a strong social media program. The Dealer Resource Group can handle those two things as well. Their social media training program, called “Social Media Made Simple”, takes the power of social media and places it in the hands of the individual sales person. The eDirector service offered by The Dealer Resource Group does a full analysis of the dealership’s online presence while evaluating the impact of the site on customers.