Rod Ricciardi: Automotive Success

Rod Ricciardi has had a long and successful career in the automotive industry. Now that he has time  , he is determined to help out younger people who need a break in life.

Rod Ricciardi has worked at automotive dealerships for the Ford Motor Company, Mitsubishi, and the Chrysler Corporation. He was the General Sales Manager at Pistilli Ford in Paramus, New Jersey, for four years, where he lifted monthly gross sales from $100,000 to $400,000, and boosted monthly car sales from eighty to 150 units. He also increased Pistilli Ford gross sales per unit by $2,700.

In 2000, Rod Ricciardi moved on to become the General Manager of Rockville Mitsubishi in Rockville, Maryland. He was recruited to the position by Herson’s Auto Group, and more than doubled the size of the dealership, from forty to ninety-five employees. Under Rod Ricciardi’s direction, Rockville Mitsubishi became the most profitable Mitsubishi dealership in the United States, ranking #1 in the northeast region, up from #51. Rod Ricciardi increased new car sales at Rockville Mitsubishi from 500 to 1,300 units per year, the top sales status in the entire country.

Rod Ricciardi had similar successes at dealerships in South Carolina and Van Nuys, California. Because he has experienced so much success, he has established a nonprofit organization called Find A Dream. Find A Dream provides mentoring, guidance, resources, and a safe and supportive environment for youths and young adults. The organization partners with professionals to serve as role models, and is committed to delivering on its promise of positive change in young lives.